The film follows Mimi Weddell over a ten year period. She tried new things at an age when most are pretty set in their ways and finished with experimentation. She is quite the character: confident, courageous, unphased by fear of rejection or fear of failure, and above all, a hard worker.
If you can, watch it with a group of people. It is very interesting to talk about it with others and see how it impacts people differently, depending on where they are in their own life. What resonated with other people in the audience illustrated as much about them as it did about Mimi or the film.
But the fun thing about this video was the opportunity to promote it as a "thank you" to a favorite client, a fun business development event, and a fun firm event all in one. (I love multi-tasking!) We rented a screening room near our office in San Francisco, and invited clients from many different practice areas to join us for a private screening with the director and producer on hand for a Q & A afterwards.
Having never hosted anything like this, I was worried that no one would come, and I'd not only have failed to thank the client but I would have embarrassed them. I worried that people would come but not like the film. That too many people would come. That firm management would be critical of the event as not appropriate. That there would be too little or too much food. And so on.
In promoting a law practice, it is easy to slip into the tried and true methods of reaching out to clients. It is far more risky to try something different, but the rewards can be really wonderful. A one time film event is not quite as "out there" as a blog on women lawyers, but it was new and pathbreaking.
The 84 minute DVD, in eco-friendly packaging, will be available for a limited time during the holidays through the “Hat’s Off” website for $24.95 -- http://www.hatsoffmovie.com/. The site also features a number of trailers, photos of Mimi, and more information about the film.
Enjoy dinner and a movie!
Cynthia
0 comments:
Post a Comment